Cleco Power Wise takes top spot in E Source Utility Ad Awards Contest
PINEVILLE, La. – Nov. 10, 2021 – Cleco Power Wise™, Cleco’s energy efficiency program, earned first place for its “Shop Cleco Power Wise Marketplace” campaign in the E Source annual Utility Ad Awards Contest which highlights creative excellence in advertising by utilities in the U.S. and Canada.
Cleco Power Wise Marketplace is an online energy store that offers Cleco customers energy-saving products such as LED light bulbs, smart thermostats and showerheads with instant online rebates.
Jaci Sewell, manager of energy efficiency at Cleco Power, accepted the award during the E Source hybrid awards presentation held last month.
“This was our first time to enter the competition, and we’re glad we did because it shows that our efforts to help customers save energy are being recognized,” said Sewell. “We’ve had nearly 1,000 customers shop clecomarketplace.com since it launched in 2018. In that time, these customers have saved nearly 700,000 kilowatts of energy which is equivalent to the energy usage of 59 homes for an entire year.”
“This year’s submissions exceeded expectations,” says Sannie Sieper, director of marketing at E Source. “The level of excellence and outstanding results produced by the more than 50 utilities that entered were astounding to see. It’s a privilege to honor their efforts.”
E Source tasked an independent group of judges to select 12 winners from hundreds of utility ad submissions based on messaging, creativity, results, call to action or brand connection and overall impression. The judges ranked the top two utilities within multiple award categories. Cleco’s campaign won in the home energy management and smart home category.
To learn more about Power Wise and the energy efficiency programs available to Cleco customers, visit www.cleco.com/energyefficiency or call 1-833-373-6842.
Cleco Corporate Holdings LLC is a regional energy holding company that conducts its business operations through its subsidiaries, Cleco Power LLC and Cleco Cajun LLC. Cleco Power is a regulated electric public utility company that owns 10 generating units with a rated capacity of 3,360 MWs and serves approximately 290,000 customers in Louisiana through its retail business and supplies wholesale power in Louisiana and Mississippi. Cleco Cajun is an unregulated utility company that owns 14 generating units with a rated capacity of 3,379 MWs, and wholesale contracts serving nine Louisiana cooperatives, two wholesale municipal customers and one electric utility. For more information about Cleco, visit us at www.cleco.com.
Photo cutline: Jaci Sewell, manager of energy efficiency at Cleco Power, holds the first-place award received in E Source’s 2021 Utility Ad Awards Contest. Power Wise, the company’s energy efficiency program, won first place in the home energy management and smart home category for its “Shop Cleco Power Wise Marketplace” campaign.